For this project I redesigned an H&M flyer that encourages people to recycle their old clothes and get $10 off the next purchase. The goal was to make the flyer more attractive to the target buyers of H&M.
I was inspired by the style of Naesden Control Centre for this design. I used pastel bright colors and fabric textures that remind of pieces of old clothes. Illustration of the girl shows her taking old clothes to the store.
Original flyer is designed in Black & White and can be left in a bag unnoticed.
Below is a version of the flyer for the H&M mobile app. The information about the promotion is written on green because green is associated with clean nature.
Softwares used: Adobe Illustrator, Adobe Indesign