This project is made for a new apparel company called 'Tikin' that designs casual chic clothing for woman aged 18-40. The slogan of the company is "Made to spark joy". This is a start-up brand owned by a young designer and I expressed this young attitude in the branding.
For Tikin I selected primary bright colors that should be used on labels, price tags and other stationary stationary. Bright colors will help to catch the eyes of the potential customers. I used altered polka dot patterns because polka dots are always in trend and the altered variation of it would be the distinctive feature of the brand image.
Clothing Tag with a brand pattern
Clothing label
Price Tag with minor use of the brand pattern
Playful and vivid patterns are applied in corporate branding (see the business cards) to reflect the non-formal culture of the company.
